Health Plans of NC

Health Plans of North Carolina is a Blue Cross Blue Shield agency with deep expertise in healthcare and insurance.

The website redesign goal was to highlight their industry knowledge and to  simplify the process of finding and connecting with an agent.
home page news and stories section shown on desktop and mobile
Component library

A User Interface to Build Trust & Engagement

  • Designed to be fully responsive and accessible, ensuring optimal viewing and usability across all devices and for all users
  • Designed for easy article scanning and in-depth review with clean typography, visual guides, color, subheadings, footnotes, and other hierarchical elements
  • Easily find content that matches your interests by selecting specific topics to refine your search

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Usability

A Simplified User Journey

  • Customer research and user journey development revealed early insight into user goals, processes, channels, pain points, and opportunities
  • Design prioritized easy access to information for all visitors. Product search by ZIP code or by current location (single tap GPS)
  • On-demand access to agents for personalized customer service
home page on mobile with simplified form
Agent directory shown on a laptop and a phone
SaaS Dashboard

Connect with Experts

  • A centralized, dynamic cloud-based platform to interact and schedule appointments with agents
  • Filter by product, speciality, credentials, language, availability, and more
  • Fully responsive and accessible

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Design System

Interactive Agent Reviews

  • On-site Google reviews support a seamless experience
  • Review, expand, and interact effortlessly with touch gestures
  • Fully responsive, accessible, and interactive
Interactive agent reviews shown on a phone
The images and copy used in this portfolio are samples and are intended to illustrate design concepts only. They do not represent actual agents or their opinions.