Paris with Scott
The challenge was to design and launch a new website to inspire travel to Paris.
A new strategy based on what works
The initial website was experimental and broad-based, publishing content ranging from trip-planning to art and history exhibits.
The results gave insights into what people are interested in and how that evolved during a pandemic. Two big winners: French food to cook at home and audio (in French).
A new strategy based on what works
The initial website was experimental and broad-based, publishing content ranging from trip-planning to art and history exhibits.
The results gave insights into what people are interested in and how that evolved during a pandemic. Two big winners: French food to cook at home and audio (in French).
Design Inspiration & Elements
The target website visitor is thinking about travel and looking for inspiration and itinerary ideas.
We selected a color palette inspired by the French flag and retro stamps. We wanted a timeless design with a modern feel. The layout and elements are clean.
