Aravo Solutions
The challenge was to review the existing website and find opportunities to improve the user experience. This involved zooming out to look at the entire website technology stack, from both the customers' perspective and marketing operations.
Design goes beyond aesthetics
The first step was UX research, competitive analysis, and a deep dive into performance. Next, documenting metrics to share with the team how we stack up against the best in the industry.
From there, analysis and implementation of the parts that would provide the greatest impact.
Design goes beyond aesthetics
The first step was UX research, competitive analysis, and a deep dive into performance. Next, documenting metrics to share with the team how we stack up against the best in the industry.
From there, analysis and implementation of the parts that would provide the greatest impact.
Improving the experience with speed
One key metric was page-load on desktop and mobile. Asset optimization, modern file formats, caching and updating 3rd-party components all contributed to reducing page-load times from slightly over five seconds to just over one second.
